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While offset color printing is not
new, newly available technologies have transformed the industry.
Digital lithographing is just one several new techniques and
technologies that today’s professional printers have at their
fingertips. These innovations have served to make color printing even
more accessible and affordable to all businesses.
Offset lithography is the method commonly used today in color printing.
A rubber drum is coated with the necessary ink and water. This serves to
produces the image. An offset drum then captures the image. The image is
then transferred to the printing medium, most often paper. Using this
process color photographs are easily reproduced.
Full color photographs have been a staple in today’s brochures. They are
used to attractively show the items for sale. Even though digital
printing is becoming more and more popular, offset printing is still the
standard method used for high quality color printing. Offset printing
helps to make catalog based business very attractive to companies. A
high quality 100 page brochure can be produced with very little effort
and time, and for fraction of the cost of running a retail space.
The technology of digital printing will eventually overtake offset
printing as the industry standard, but that switch is still a few years
away. Offset printing still uses lower cost equipment when compared to
digital. The digital printing industry is working hard to make its
equipment more attractive to the printing industry, but this
transformation will take time. Until then offset printing will continue
to be your best bet.
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